Artifiq has used their In - house Flagship Product "IntelliSENT" to cover Sentiments, Reviews, Feedback from their customers and vendors to get designed social analytics platform which consists of ORM (Online reputation management), Social Listening, Recommendation System, and Peer Bench Marking which gave them competitor's sentiment and feedback dashboard which shows Shift Purple's standing in this space against other players .
Artifiq has used their in - house NLP framework (Natural Language Processing system), Extractor APIs and Python Scripts to Fetch Data from Various social sites like Twitter, Indeed, Complaint board, Glassdoor, Times of India etc.
APIs were used to fetch data from social channels and pushed it into NLP, which read all the fetched data and translated those comments into good, bad, very bad, neutral, very good sentiments along with the polarity of the comments/reviews.
This data was stored into a database layer and the Visualization layer (Qlik Sense and MS Power BI) showed these polarities and sentiments by different views / dimensions like geography, channel Source, Emotion, Segments, Time Hierarchy, Area, and etc .
It showed the quality of the initiative, the strong and weak areas for Shift Purple along with the reputation of their competitors in the same space.